Mitch Bryson of Bryson Buyers Agents
Buying property can be a tricky thing, and no one knows this better than founder of Bryson Buyers Agents, Mitch Bryson. Driven by his innate passion of real estate teamed with helping people during some of the most memorable chapters of their lives, Mitch founded Bryson Buyers Agents in 2021.
“Experts in finding and securing property on the NSW Central Coast,” reads Bryson Buyers Agents’ Instagram bio, so let’s dive into that exactly. How has Mitch nurtured and grown a community on social media in a competitive industry such as real estate, while balancing that with running his business? Here, he offers his insights and learnings.
What social media channel is the most impactful for Bryson Buyers Agents?
It’s Instagram, with Facebook a close second. Instagram has helped our brand and the Bryson Buyers Agents team build awareness and trust within our service area by organically gaining followers. Starting as a new brand, building awareness, and educating people on our value was key. It has also been a great tool to connect with people within industry, a simple follow and some engagement makes a cold introduction a lot warmer.
How do you connect with your community on social media?
We connect with our community by posting and sharing content, replying to comments and direct messages, engaging in and sharing external content (such as linking to helpful blogs). We once did weekly lives with targeted guests, that was great engagement asking our audience for questions to share. We also consciously add value to Facebook community groups by sharing our content (from our social channels and website) into the group with valuable insights educating people on the market and different locations of the Central Coast.
In your experience at Bryson Buyers Agents, what is the biggest pro and biggest con when it comes to social media efforts?
The biggest pro is being able to build a brand. The biggest con is that each platform ultimately requires differently content if you want the most out of each platform.
What is a mistake or misstep that Bryson Buyers Agents has made and what lesson did it teach you?
Early on, we created a private Facebook group to educate people who were unfamiliar with different areas on the Central Coast. To go along with it, we created videos highlighting other businesses and their people to share their favourite parts of the Central Coast. It’s great in theory, but we learnt it needs a lot of time and capital invested to turn it into something great. The lesson was to stay in your lane, focus your time and energy on what you are good at, and leverage someone else’s hard work that has gone into creating highly engaged Facebook groups.
What has been a standout moment or milestone for Bryson Buyers Agents on social media?
Winning business through people reaching out directly on social media.
How do you measure Bryson Buyers Agents’ social media success?
We have a tool linked with our CRM that provides live data on each of our social media channels.
Looking forward, what does the future hold for Bryson Buyers Agents when it comes to social media activity and efforts?
Keeping consistent and relevant to what our business is doing and the results of our people.
We are shifting our focus right now with new content. We hate staying still, so out with the iPhone and in with the professional photographer to highlight our activity. We are also going back to creating 60 second videos once a month. We plan on sharing more raw, authentic video content, keeping our audience up to date with what’s happening in our business, the challenges our people have, and allowing our audience to follow along. Keep an eye out and hopefully it pays off.
Learn more about Bryson Buyer Agents, or follow them on Instagram, Facebook or LinkedIn.