Welcome to our Journal. In these pages, you’ll find a series of thoughtful interviews with some of our favourite business owners and leaders – from all kinds of industries. One thing that they all have in common? They lead with integrity and purpose at every step. They’re our kind of people.
Have you ever wanted to know what social media mistakes business owners have made? What about business leaders on their triumphs and ultimate wins on? And, how does one really measure success? We’re asking all the questions. Our Journal isn’t the place where you’ll find hacks to go viral overnight or ways to acquire thousands of followers a day. Instead, you'll get an honest take on the long-term game. Consider this your ultimate insight.
Lia Townsend of Stories to Gather
"The biggest positive is definitely how much it can help support my business - it’s a free marketing channel for me and a lot of my work is driven from either someone following me or seeing someone else share my content," shares Stories to Gather founder, Lia Townsend.
Sophie McIntyre of Club Sup
"Instagram is where we have our largest following that we grew through (mostly) organic reach, which now I think about it, it is pretty cool," confesses Club Sup founder, Sophie McIntyre.
Maggie Outridge of ST ARGO
"The biggest pro is seeing what social media does for brand identity, recognition and community. The more time you invest on the platforms, the more feedback you get and your brand inevitably flourishes because of it," shares ST ARGO co-founder, Maggie Outridge.
Adriana Glass of Glass PR
“It really all begins and ends with creative and intentional content that speaks to our purpose as a business,” says Glass PR founder and principal, Adriana Glass.
Michelle Jackson of La Terre Press
“I feel like social media is an ever-evolving kind of beast and I need to keep learning from it and adjusting as I go,” confesses Michelle.
Taylor Delaney of Mesaío and Designer Op Shop Emporium
“Social media is the long game, you have to be consistent,” shares Taylor Delaney of Canberra’s Mesaío and Designer Op Shop Emporium.
Mikeila Scheckenbach of Bandit Design Group
“The possibility of reaching people on the other side of the world with everything you share is just so exciting,” shares Bandit founder and creative director, Mikeila Scheckenbach.
Mitch Bryson of Bryson Buyers Agents
“Stay in your lane, focus your time and energy on what you are good at,” shares Mitch. And we agree.
Madeleine Karrys of MXM Design Studio
“Instagram is the most impactful channel for MXM Design Studio because of its visual focus and creative community,” shares Madeleine.
Delphine Cappronnier of Delphine Sorel
“Social media has allowed us to amplify our brand presence, connect with potential customers, and drive traffic to our website and physical studio,” says Delphine.